STUPID VINTAGE • 2023 (FREELANCE)

Brief | Create a flyer for Stupid Vintage’s bi-monthly flea market. The design must feel retro, yet distinctly Melbourne, in line with current Vintage market trends.

Execution | Nike TN’s are a staple of Melbourne street culture, and the flea market being all about vintage street culture needed to be communicated quickly - hence the big TN.

Plastered around Melbourne’s cultural hotspots, the design had to stand out. By using a retro hologram aesthetic, the shoe is used to draw the eye of the viewer, with relevent information wrapped around the centerpiece.

The fleamarket garnered over 500 customers on both days, with print posters and social media advertising used as the primary communication points.